Privacy Policy and Cookies Policy

PRIVACY POLICY

Last updated: 09.07.2026

1. INTRODUCTION

This Privacy and Cookie Policy governs the manner in which "FORME SPORT" Ltd. ("FORME", "the Administrator", "We") collects, processes, stores, and protects the personal data of visitors and customers of the online store forma-bg.com.

FORME processes personal data in accordance with the requirements of Regulation (EU) 2016/679 (GDPR), the Personal Data Protection Act, and applicable Bulgarian and European legislation.

By using our website, you agree to the terms of this policy.

2. ADMINISTRATOR DETAILS

"FORME SPORT" Ltd.

UIC: 208878055

Registered office: Sliven (8800), 7 Shipchenska Epopeya St., floor 1, apt. 1

Email: office@forme-bg.com

Website: https://forma-bg.com

3. WHAT PERSONAL DATA WE COLLECT

Depending on how you use the site, we may collect the following categories of information:

Identification Data

  • first and last name;

  • delivery address;

  • phone number;

  • email address.

Order Data

  • information about purchased products;

  • order value;

  • order history;

  • preferred delivery methods.

Payment Data

FORME does not store bank card data.

Payments are processed by licensed and certified payment operators.

Technical Information

  • IP address;

  • device type;

  • browser;

  • operating system;

  • date and time of visit;

  • pages used and actions on the site.

4. PURPOSES OF PROCESSING

Personal data is processed for the following purposes:

Order Fulfillment

  • order processing;

  • product delivery;

  • payment processing;

  • communication regarding order status.

Customer Service

  • responding to inquiries;

  • complaints;

  • product exchange or return.

Legal Obligations

  • issuing accounting documents;

  • fulfillment of tax and legal obligations.

Marketing Purposes

With explicit consent, we may send:

  • newsletters;

  • promotions;

  • special offers;

  • product and campaign news.

The user can withdraw their consent at any time.

5. LEGAL BASIS FOR PROCESSING

We process personal data based on:

  • performance of a purchase and sale contract;

  • legal obligation;

  • legitimate interest;

  • explicit user consent.

6. STORAGE PERIOD

We store personal data only for the period necessary to fulfill the respective purpose or for the periods provided by law.

Data related to accounting documents is stored in accordance with the requirements of Bulgarian legislation.

7. SHARING OF PERSONAL DATA

FORME does not sell or provide personal data to third parties for their marketing purposes.

If necessary, data may be provided to:

Courier Companies

for delivery;

Payment Operators

for payment processing;

Accounting and Legal Consultants

when necessary for fulfilling legal obligations;

Technology Partners

for website maintenance and e-commerce.

All our partners process data in compliance with applicable personal data protection requirements.

8. USER RIGHTS

Every user has the right:

  • to access their personal data;

  • to correct inaccurate data;

  • to delete data ("right to be forgotten");

  • to restrict processing;

  • to object to processing;

  • to data portability;

  • to withdraw consent.

To exercise these rights, you can contact us via the provided email address.

If you believe your rights have been violated, you have the right to file a complaint with the Commission for Personal Data Protection.


COOKIE POLICY

9. WHAT ARE COOKIES

Cookies are small text files that are stored on your device when you visit websites.

They allow the site to function properly, remember your preferences, and improve the user experience.

10. WHAT COOKIES DOES FORME USE

Mandatory Cookies

Necessary for the normal functioning of the site, including:

  • user profile login;

  • shopping cart;

  • site security;

  • order processing.

These cookies cannot be disabled.

Analytical Cookies

Used to analyze website traffic and user behavior.

Tools such as the following may be used:

  • Google Analytics;

  • Google Tag Manager;

  • Microsoft Clarity;

  • other similar analytical services.

This data is used solely for statistical purposes and to improve the site.

Marketing Cookies

Used to display personalized ads and measure advertising campaigns.

The following may be used:

  • Meta Pixel (Facebook and Instagram);

  • Google Ads;

  • TikTok Pixel;

  • other advertising platforms.

These cookies are activated only after explicit user consent, when required by law.

11. COOKIE MANAGEMENT

Upon first visiting the site, you can choose which categories of cookies you wish to accept.

You can also at any time:

  • delete existing cookies;

  • block future cookies;

  • change your browser settings.

Restricting certain cookies may lead to incomplete functioning of some parts of the site.

12. DATA SECURITY

FORME implements appropriate technical and organizational measures to protect personal data against:

  • unauthorized access;

  • loss;

  • unlawful use;

  • alteration or destruction.

13. CHANGES TO THE POLICY

FORME reserves the right to update this Privacy and Cookie Policy in response to changes in legislation, technology, or the company's activities.

The current version is always available on the website forma-bg.com.

14. CONTACT

For questions regarding the processing of personal data or the use of cookies, you can contact us via the contact details published on the website:

https://forma-bg.com